Nick Lane, a seasoned industry veteran, holds the title of Chief Messaging Officer & Messagologist at Mobilesquared. With a deep passion for the intricacies of messaging, Lane is a recognised authority in the field. He leverages his extensive knowledge to guide businesses in navigating the complex world of messaging, helping them optimise their strategies and maximise their impact. Lane's expertise spans a wide range of messaging channels, including SMS, RCS, WhatsApp, and more. He is dedicated to staying ahead of industry trends and providing innovative solutions to meet the evolving needs of clients.